The choice of materials is directly related to the texture and quality of the product, and it is also an implicit manifestation of the brand's strength. To enhance the brand image through customized wine bottles, choosing high-end and suitable materials is of vital importance. Polished glass, as a classic material, after meticulous polishing, has a smooth and transparent surface, which can fully display the color of the wine. It is both aesthetically pleasing and practical, suitable for all kinds of mid-to-high-end wines. It is neither overly flamboyant nor overly highlighting the sense of quality. Ceramic materials inherently carry a rich cultural heritage. Their warm touch and unique firing textures can endow brands with a strong traditional atmosphere, making them particularly suitable for brands of Baijiu and Huangjiu that focus on cultural inheritance, highlighting the brand's weightiness and elegance.
Crystal material is the preferred choice for high-end brands. Its crystal-clear texture and brilliant luster can instantly enhance the luxurious grade of the product, making it a striking option in high-end banquets and gift markets, and conveying the brand's top-notch positioning to consumers. Apart from the material itself, the details of the craftsmanship should not be overlooked either. For instance, adding sandblasting and gilding techniques to the surface of glass wine bottles, or hand-painting on ceramic wine bottles, can further enhance the texture of the materials. Choosing high-quality materials not only enhances the physical quality of the product but also conveys to consumers the brand's control over details and commitment to quality, increasing consumers' trust and favorability towards the brand, thereby steadily improving the brand's high-end image and market competitiveness.